Privacy Policy

01 Information We Collect

Information You Provide

We collect information you voluntarily give us, including:

• Contact information: name, email address, phone number, business name, and business address
• Communications: messages you send us through our website forms, email, chat, or phone
• Service details: information about your business, services offered, target audience, and goals that you share during onboarding or consultation
• Account credentials: login information for services we manage on your behalf (e.g., Google Business Profile, hosting accounts, website admin dashboards) — only as needed to perform our work
• Payment information: billing address and payment method — processed by third-party payment processors, not stored on our servers
• Content uploads: photos, reviews, project details, and other content you submit through our admin portals, such as our Review Showcase product

Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address
• Browser type and version
• Device type, operating system, and screen resolution
• Pages visited and time spent on each
• Referring URL (the site you came from)
• Timestamps, session duration, and click paths

Information From Third Parties

We may receive information about you from the third-party platforms we use to deliver services — for example, analytics data from Google, lead data from Firebase-powered forms, or review data from Google Business Profile.

02 How We Use Your Information

We use the information we collect to:

• Provide and deliver the services you’ve hired us for
• Communicate with you about projects, billing, support, and account updates
• Respond to inquiries submitted through our website
• Improve our services, website performance, and user experience
• Send marketing communications about our services (you can opt out at any time)
• Analyze website traffic, user behavior, and marketing effectiveness
• Detect, prevent, and address fraud, abuse, or security issues
• Comply with legal obligations, court orders, and regulatory requirements

03 How We Share Your Information

We do not sell your personal information. We share information only in the following limited circumstances:

• Service providers: companies and platforms that help us operate our business (see Section 4 below for details). They only access what’s necessary to perform their services.
• Legal requirements: when required by law, subpoena, court order, or to protect our legal rights, your safety, or the safety of others.
• Business transfers: if we’re acquired, merge with another company, or sell our assets, your information may transfer to the new entity. You’ll be notified of any such change.
• With your consent: for any purpose you specifically authorize (e.g., testimonials, case studies).

04 Third-Party Services We Use

To operate our business effectively, we rely on trusted third-party platforms. These providers have their own privacy policies that govern how they handle data:

• Google — Analytics, Ads, Business Profile, Search Console (website traffic, advertising performance)
• Firebase (Google) — powers some of our contact form submissions
• GoDaddy — domain registration and reseller services
• Payment processors — Stripe, PayPal, or similar for billing
• Email services — for client communications, transactional emails, and marketing
• Hosting providers — for our infrastructure and our clients’ sites
• OpenStreetMap & CARTO — map tiles used inside our Review Showcase widget

We encourage you to review these providers’ privacy policies directly if you’d like more detail on their practices.

05 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies to:

• Keep you logged in to account-based areas
• Remember your preferences across visits
• Analyze website traffic and usage patterns
• Measure the effectiveness of our marketing campaigns
• Deliver relevant advertising on other platforms (e.g., Google Ads retargeting)

Most browsers let you disable cookies or alert you when cookies are being used. If you disable cookies, some features of our website may not function properly.

06 Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — ask us to correct inaccurate or incomplete information
• Deletion — request deletion of your information (subject to legal and contractual obligations we may have)
• Opt-out — unsubscribe from marketing communications at any time via the “unsubscribe” link in any email
• Object — object to certain kinds of processing
• Portability — request a copy of your data in a portable electronic format

California Residents (CCPA)

If you’re a California resident, you have additional rights under the California Consumer Privacy Act:

• Know what personal information we collect, use, and disclose
• Request deletion of personal information
• Opt out of the sale of personal information — note: we do not sell personal information
• Non-discrimination for exercising your privacy rights

Do Not Track

Our website does not currently respond to “Do Not Track” browser signals. We disclose our tracking practices in this Privacy Policy instead.

To exercise any of your rights, contact us at info@servknight.com. We’ll respond within 30 days.

07 Data Security

We use reasonable technical and organizational measures to protect your information, including:

• Encrypted data transmission (SSL/TLS on all pages and forms)
• Secure, managed hosting infrastructure with daily backups
• Access controls and authentication on internal systems
• Regular security monitoring and updates
• Malware scanning and DDoS mitigation on our servers and our clients’ sites

That said, no method of transmission over the internet or electronic storage is 100% secure. While we work to protect your information, we cannot guarantee absolute security.

08 Data Retention

We retain your personal information only as long as necessary for the purposes described in this policy, or as required by law. Specifically:

• Active clients: for the duration of our services plus a reasonable period afterward for legal, tax, or dispute-resolution purposes
• Inquiries that don’t become clients: typically up to 24 months, then deleted
• Financial records: retained per applicable tax and accounting laws (typically 7 years)
• Marketing subscribers: until you unsubscribe

You can request earlier deletion at any time, subject to the obligations above.

09 Children’s Privacy

Our website and services are not directed to individuals under 13. We do not knowingly collect personal information from children under 13. If you’re a parent or guardian and believe we have collected information from your child, please contact us immediately and we will promptly delete it.

10 International Users

Our services are operated from the United States. If you access our website or services from outside the United States, your information may be transferred to, stored, and processed in the United States where our servers and headquarters are located. By using our services, you consent to this transfer.

We make reasonable efforts to protect your information regardless of where it’s processed.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or technology. When we do:

• We’ll update the “Last Updated” date at the top of this page
• For material changes, we’ll provide more prominent notice — email notification or a banner on our website
• Continued use of our services after changes take effect constitutes acceptance of the updated policy

We encourage you to review this policy periodically.